About
A little bit about myself.
Over the last 12+ years I've had the pleasure of working with some great companies, designing new apps and improving existing products — as a Product Designer and UX/UI Designer, and on some older projects an Animation Specialist and Graphic Designer. Currently Senior Product & UX/UI Designer at Onstruc / Sparkify in Berlin.
Background
With a work history rooted in product, brand, and marketing, I'm passionate about pushing products to the next level through a design process that includes data-backed user research, rapid iteration, and visually stunning, user-focused UI.
I'm based in Berlin and experienced in leading smaller teams across SaaS, e-commerce, B2B, and B2C products and systems — designing clean, understandable layouts that translate cleanly to every device and operating system, backed by a working knowledge of HTML and CSS.
Increasingly, my work is about the foundations rather than the screens: building design systems that developers ship from, and keeping a product coherent as it grows across web, iOS, and Android.
How I Work
My process is grounded in understanding a business's objectives and how best to serve its target audience. By combining user research with UX best practices, I aim to give people a positive, memorable, and genuinely useful experience.
That usually means moving from user interviews, surveys, and competitor analysis through wireframes and low-, mid-, and high-fidelity prototypes — validating along the way with usability and A/B testing before handing off a polished, consistent UI.
What I Do
UX Design — user interviews, surveys, focus groups, usability testing, A/B testing, and card sorting.
UI Design — wireframing and low-, mid-, and high-fidelity prototyping, built on strong graphic-design fundamentals.
Design Systems — component libraries, design tokens, and multi-brand theming, handed over so developers can build from them on iOS and Android.
AI-assisted design — Claude, Claude Design, and ChatGPT used daily for research, documentation, and design exploration.
Product & Graphic Design — visual language, layout and composition, typography, colour, and building brands that are digital- and marketing-ready. Plus hands-on knowledge of HTML, CSS, and WordPress.